A new generation of lifesavers

Recruitment is the process of attracting new Members to your club. It is also an opportunity to reinvigorate your Club with new ideas, new roles, and greater diversity. The fundamental goal of recruitment is to acquire the people required to function effectively and deliver necessary services. Recruitment is more effective when those responsible for bringing new Members into the Club understand what being a Member is about, why people become Members and the associated benefits of membership.

When recruiting Members for the first time, it is important to know why they became Members in the first place.

A good question to ask is: ‘Why do people want to become members of our Club?’. Remember to emphasise the benefits for Members, rather than the needs of the Club. Members need to feel valued as an individual and not made to feel like they were recruited to complete a task.

Diversity in Members can be important in allowing you to reflect the composition of your local community, in meeting your organisations mission and pursuing an equal opportunities policy. By embracing a diverse recruitment campaign, you will encourage new groups of people into the club and benefit from their differences. Diverse volunteering programs can also be the most exciting and dynamic.


A well-planned and meticulously executed member recruitment campaign can significantly enhance the success and growth of a surf life saving club. By strategically approaching the recruitment process, clubs can attract and retain dedicated members who are passionate about surf life saving and community service.

This comprehensive guide will delve into five key components essential for an effective recruitment campaign:

  1. Appoint a Recruitment Coordinator
  2. Assess Current Membership
  3. Develop and Implement a Recruitment Plan
  4. Induction for New Members
  5. Evaluate the Recruitment Process

Each of these elements plays a crucial role in ensuring the campaign's success, fostering a robust and engaged membership base.

ideas and resources

Engaging and Growing Our Surf Life Saving Community

There are many creative and effective ways to attract new members and engage with our community. From partnering with local service groups to hosting events, reaching out to corporate volunteers, and conducting targeted presentations, these strategies help showcase the social benefits and rewarding experiences of being part of Surf Life Saving Queensland.

Below you have the option to access:

  • A range of marketing resources to share
  • An option to contact SLSQ Marketing and book in time to chat about your Club's needs
  • A range of ideas to connect with your community
JV (6 of 724)

Community Groups

Service groups like Rotary and Lions, as well as employment agencies, are full of people who would love to volunteer. The social perks of being a surf club member are huge, and these benefits might just catch their eye!


National Volunteer Week is a perfect opportunity to recruit new volunteers. Think about setting up an exhibition stand in a shopping center or staging a photo opportunity for some great publicity. Other great venues include local high schools, libraries, shows, carnivals, career fairs, train stations, and university open days.

Local Companies & Corporate Volunteering

Reach out to local companies and let them know about the fantastic volunteer opportunities available at the Club. They might encourage their retirees and employees to join in. Some companies have corporate volunteering groups that could bring a whole team to help out for a day, and they might even offer sponsorship. You can also ask grocers to include flyers about your program in their grocery bags.

Community Presentations

Tailor your presentations to suit your audience, considering their age, knowledge, and interest in surf lifesaving. Present to groups like schools, parents and citizens groups, youth groups, sports groups, community service clubs, employers, and industry groups.

Training Programs and Seminars

Intensive training programs and seminars are fantastic for recruiting and inducting new members. These programs often involve a week of training towards a Bronze Medallion, Surf Life Saving Certificate, or similar. This setup gives new recruits a taste of Club life, building confidence and trust with the Club.

Silver Salties

Silver Salties is a program for older Australians (65+ years) promoting physical activity, social connections, and involvement in the surf lifesaving community. Clubs can deliver the program based on their capacity, with activities and venues varying. Find more info on the Surf Life Saving Australia Website under ‘Get Involved’ (

Come & Try Days

Come & Try Days are always a hit! They give the public a chance to experience what our organization has to offer before committing to membership. For more information, check out this Come and Try page with information.